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Graphic design is such a massive part of modern life. We see it absolutely everywhere, from ads and websites, to packaging and publications. Have you ever wondered how it started? I’ve been thinking about it a lot recently – art has always been a massive part of human culture. And before we had written language, we had hieroglyphics, which were used to visually tell a story.
Brand Strategy, Brand Identity – these are buzzwords, right? In a sense, yes. It’s very easy to throw those terms around and not fully understand what they mean. So I’m here to help clarify.
Consumers have endless choices for just about everything these days. This means that a strong brand identity is not just a luxury — it’s a necessity. But what exactly is brand identity, and how can it drive sales?
Despite the title of this post, brand design and web design should not be viewed as adversaries. Nor should they be pitted against each other in some kind of “design war.” Brand Design and Web Design go hand in hand and they can really elevate each other.
