perfection
Preened to
Don't confuse your 'brand' with your 'logo.' Too often, I see businesses - especially new businesses - operating under the assumption that all they need for brand recognition is a single logo and a few colors. But a brand is so much more than that.
It’s the language and imagery you use, how you present yourself to and interact with the world, the experience you provide to your customers, and it’s what drives consumer recognition.
Much like a parrot preening its feathers to show off its perfect plumage, building your brand requires deliberate and loving attention - especially if your goal is to disrupt the expectations of your industry.
Your brand is more than just your face and feathers.
Design Services
Website Design
Brand Design
Our web design service gives your brand that extra lift needed in order to curate a seamless, branded experience both online and in person.
Our brand design service encompasses not only your visuals, but also nurtures a memorable and meaningful client experience that encourages repeat-business.
Fully Tailored design services to help your business command the skies
Prepare for Take Off
03 | Take Flight
01 | Settle In
02 | Preen
We're now at the end of your project and it's time for you to launch your new brand or website! I'll be with you through your launch and I'll be here for support afterward.
This is the fun part! Phase 2 is where we sit down to hatch your strategy, I'll design your visuals, and then we'll work together to refine and make sure it's absolutely perfect!
This first phase encompasses our beginning - from the very first discovery call all the way through signing contracts, paying invoices, getting you settled into your client portal, and receiving your welcome gift!
Looking for a more detailed breakdown of what our collaboration looks like?
Keep an eye on your inbox for a detailed breakdown of our project process!
You're in!
Packages
Fully Flighted
6-8 weeks
- Printed Brand Guidelines
- Digital Brand Guidelines (web & PDF)
- Brand Launch Guide
- Social Media Story Templates
- 3 Social Media Launch Graphics
- 3 Social Media Launch Posts
- Editable Branded Templates
- Content Calendar (1st month populated)
- Fully Customized Website
- Everything included in Updraft
For the business owner who is dedicated to putting their best feathers forward right from the start so they can take off and fly seamlessly.
- Brand Strategy
- Fully Responsive Logo Suite
- Logo Portal
- Brand Pattern
- Brand Files
- 5 Instagram Highlight Covers
- Social Media Post Templates
Brand Identity + Website
What you'll get:
Fledgeling
Updraft
Hatchling
Package starting at $6,000
Brand Identity + Website
Fully Flighted
Package starting at $3,000
- Printed Brand Guidelines
- Digital Brand Guidelines (PDF)
- Brand Launch Guide
- 3 Social Media Launch Graphics
- Editable Branded Templates
- Profile & Cover Images on 3 Social Platforms
For the business owner who is just getting started and needs some support with their branding visuals and foundation that won't rock the nest.
- Brand Strategy
- Primary & Secondary Logo
- Brandmark
- Logo Portal
- Brand Pattern
- Brand Files
Mini Brand Identity
What you'll get:
Fledgeling
Updraft
Hatchling
Mini Brand Identity
2-3 weeks
Fully Flighted
Package starting at $4,500
For the business owner who is either looking for a refresh or is just getting started and needs help with their flight feathers.
Full Brand Identity
What you'll get:
Fledgeling
Updraft
Hatchling
- Printed Brand Guidelines
- Digital Brand Guidelines (web & PDF)
- Brand Launch Guide
- Social Media Story Templates
- 3 Social Media Launch Graphics
- 3 Social Media Launch Posts
- Editable Branded Templates
- Content Calendar (1st month populated)
- Brand Strategy
- Fully Responsive Logo Suite
- Logo Portal
- Brand Pattern
- Brand Files
- 5 Instagram Highlight Covers
- Social Media Post Templates
Full Brand Identity
4-6 weeks
Fully Flighted
Package starting at $4,000
- Training Videos for Updating Website
- Photo Optimization for Web
- Basic Copywriting
- 2 Website Launch Graphics
- Launch Guide
For the business owner who already has their full plumage and is ready to fly, but is having a bit of a hard time getting off the ground with their online presence.
- Custom Showit, SquareSpace, or Wix Studio Website
- Domain and DNS Setup
- Basic SEO Through Site Builder
- Mobile Responsive Design
- Strategy-Driven Layout
Website Only
What you'll get:
Fledgeling
Updraft
Hatchling
Website Only
2-4 weeks
Packages
Hatchling
Mini Brand Identity
For the business owner who is just getting started and needs some support with their branding visuals and foundation that won't rock the nest.
Package starting at $3,000
2-3 weeks
- Brand Strategy
- Primary & Secondary Logo
- Brandmark
- Logo Portal
- Brand Pattern
- Brand Files
- Printed Brand Guidelines
- Digital Brand Guidelines (PDF)
- Brand Launch Guide
- 3 Social Media Launch Graphics
- Editable Branded Templates
- Profile & Cover Images on 3 Social Platforms
What you'll get:
Mini Brand Identity
Hatchling
Fledgeling
For the business owner who is either looking for a refresh or is just getting started and needs help with their flight feathers.
Package starting at $4,500
4-6 weeks
- Brand Strategy
- Fully Responsive Logo Suite
- Logo Portal
- Brand Pattern
- Brand Files
- 5 Instagram Highlight Covers
- Social Media Post Templates
- Printed Brand Guidelines
- Digital Brand Guidelines (web & PDF)
- Brand Launch Guide
- Social Media Story Templates
- 3 Social Media Launch Graphics
- 3 Social Media Launch Posts
- Editable Branded Templates
- Content Calendar (1st month populated)
What you'll get:
Full Brand Identity
Full Brand Identity
Fledgeling
Fully Flighted
For the business owner who is dedicated to putting their best feathers forward right from the start so they can take off and fly seamlessly.
Package starting at $6,000
6-8 weeks
- Brand Strategy
- Fully Responsive Logo Suite
- Logo Portal
- Brand Pattern
- Brand Files
- 5 Instagram Highlight Covers
- Social Media Post Templates
- Printed Brand Guidelines
- Digital Brand Guidelines (web & PDF)
- Brand Launch Guide
- Social Media Story Templates
- 3 Social Media Launch Graphics
- 3 Social Media Launch Posts
- Editable Branded Templates
- Content Calendar (1st month populated)
- Fully Customized Website with Domain Setup & basic SEO
- Everything included in Updraft
What you'll get:
Brand Identity
+ Website
Brand Identity
+ Website
Fully Flighted
Updraft
For the business owner who already has their full plumage and is ready to fly, but is having a bit of a hard time getting off the ground with their online presence.
Package starting at $4,000
2-4 weeks
- Custom Showit, SquareSpace, or Wix Studio Website
- Domain and DNS Setup
- Basic SEO Through Site Builder
- Mobile Responsive Design
- Strategy-Driven Layout
- Training Videos for Updating Website
- Photo Optimization for Web
- Basic Copywriting
- 2 Website Launch Graphics
- Launch Guide
What you'll get:
Website Only
Website Only
Updraft
Frequently Asked Questions
I just want a logo. Can you do that for me without all the extra pomp and circumstance?
There are designers out there that will do one-off logos, but I'm not one of them. Because a logo isn't just a logo. If I were to only create a singular logo for you, I'd be doing you and your brand a huge disservice. I want to see your brand thrive after our collaboration. Unfortunately, "just a logo" is not going to do that.
Can I just get a website from you without the branding?
You sure can! Especially if we've already worked together to create your branding. However, if we have not worked together on your brand identity, before we get into any web design, I'd like to have a pretty in-depth call with you regarding what exactly you're looking for and why you feel that you don't need a brand identity to go along with it.
How do I know when it's time to rebrand?
If you think about your business and goals, and then about where your business is right now and the type of business you're getting - do the two paths align? If not, it's probably time to consider rebranding with a new strategy.
How long does a brand identity take to create?
The project timeline can vary based on deliverables, communication times, project complexity, revisions, etc. But my standard timeline is 4-6 weeks for an identity. If a website is also included in the project, it'll more than likely be longer than that.
How much do your services cost?
Total price varies based on project scope, but my starting prices are listed within the packages on this page.