Brands that ruffle feathers
Take a look below at some of the featured projects from Jaime Renee Design!
Case Studies
Flutter Cafe
Select a brand name below to view the project's details
Fused Expressions
Codex Luminaria
Eclipse Media Group
Verve Yoga
Fused Expressions
full brand identity
About the Project
The goal with Fused Expressions was to keep it simple and minimal, and to also bring in the delicate nature of glass, along with the layers that go into creating unique fused pieces of art.
It was important to make sure that the logo design represented the craft of glass fusion and that the branding embodied the artist's main inspiration - Northern Michigan nature. From the glittering bays to the sand dunes, even to the sparkling Northern Michigan winters, we ensured that the artist's muse and craft played a prominent role in the visual identity.
About the Brand
Fused Expressions is an artisan fused glass studio that began as a passion hobby and became a passion business. It was born out of a love for creating beautiful things and aims to bring a touch of luxury and elegance at an affordable price to anyone who needs a bit of indulgence in their lives.
Minimalist, clear typeface
Bay-inspired blue
The F & E are "fused" together in a delicate typeface, keeping with the glass theme
Translucent layered brandmark, the bottom layer of the glass piece
Codex Luminaria
full brand identity
About the Project
Codex Luminaria is meant to provide an escape from the troubles of daily modern life. Given that it is a literary lounge set within a speakeasy-styled environment, it was important to create an overall experience that felt like stepping back in time into a world of forbidden fruit. The art styles most prominent within the visual identity of Codex Luminaria are a blend of Art Deco and Dark Academia, while the overall brand experience leans heavily on literature and the desire to escape, both physically and mentally, if only for a short while.
About the Brand
Codex Luminaria is a speakeasy-style lounge created by book lovers, for book lovers. It is meant to be a safe social environment for people to partake in literary-themed cocktails and mocktails, book-related events and workshops, and stimulating conversation.
Vintage-style serif typeface
Art Deco/Roaring 20s style sans serif
The logo is vintage and symmetrical to fit with the Art Deco art style and blends the ornate decoration of truly vintage logos with the modern simplicity of high-end brands of today
A rose and thorns to symbolize enchantment, romance, a sense of sin, and the allure of doing something forbidden
Eclipse Media Group
full brand identity
About the Project
With this project, it was important that we captured the essence of a media production company that targets a young and energetic audience, who spends the majority of their time online both creating and consuming content. Because it's targeting a younger audience, we want it to be clean and readable, but also captivating and modern.
About the Brand
Eclipse Media Group is a dynamic and innovative media company specializing in short and long-form video content. Dedicated to helping businesses shine in the digital landscape, we focus on creative storytelling and brand development. We are committed to delivering high-quality video content that captivates audiences and drives engagement.
Clean, modern, bold & attention-grabbing typeface
Energizing, youthful, and adventurous orange
The solar flare of the eclipse graphic visualizes the awed feeling viewers have after watching our videos
Pause & Play symbols within "Eclipse" signifying that our focus is on video and never turning back (rewind) or rushing (fast forward)
Verve Yoga
full brand identity
About the Project
Verve means "energetic" and "enthusiastic." We needed to take that and combine it with the spirituality and calmness that comes with yoga. I try to avoid the obvious choices when it comes to design, and this logo tells a story of energy, confidence, joy, perseverance, and finding a daily routine. With all this in mind, it still needed to feel high-end enough for luxury activewear and accessories.
About the Brand
We are Verve Yoga, a brand born for the zillennial generation. We create functional + aesthetic yoga and pilates accessories, promoting everyday movement for everyday people, both beginners and seasoned experts. Verve Yoga isn't just about accessories; it's a lifestyle, a statement, and a companion on your journey to a more active and mindful you.
The logo is intentionally designed to be reminiscent of a sun, playing into Verve's daily lifestyle
"V" for Verve - the logo takes away the top bar from the Solar Plexus Chakra to play into the brand's first letter
The Solar Plexus Chakra makes up the majority of the logo, symbolizing confidence and personal power
An element of the Sacral Chakra makes an appearance to symbolize joy and emotional balance
Flutter Cafe
mini brand identity
About the Project
Flutter Cafe is a mini identity done as a passion project. I try to avoid the obvious choices when it comes to design, so while I was reading through this brief, I wanted to focus more on the words "tranquil" and "sanctuary" than "butterfly" or "cafe."
I wanted the typeface that I chose for "Flutter" to be what would make people think of butterflies or fairies and I knew that I wanted to include lavender in the design, both the flowers - which butterflies are attracted to - and the color, which is widely known to have a calming effect.
About the Brand
Founded on the belief that dining should be an experience that delights the senses, Flutter Cafe emerged as a tranquil haven nestled within a vibrant butterfly garden. Our cafe offers more than just a menu; it's a sanctuary where guests can immerse themselves in the beauty of nature while enjoying freshly brewed coffee and other treats and wholesome meals.
Looser, slightly illustrative graphic style
Calming, tranquil lavender
Feminine, fun sans serif typeface - this font was chosen for its hints of flourishes but easy readability
Butterfly icon with a delicate line-art style
Jaime is very professional and creative. She collected the information needed to create a great looking brand for me. She was genuinely interested in my process for glass fusing so she could be sure what she created accurately represented Fused Expressions. I truly appreciate all the thought, consideration, and work she put into my branding as I had no idea what I wanted. Jaime was able to create a brand design I believe is perfect for me.
Mikki W.
Fused Expressions