Consumers have endless choices for just about everything these days. This means that a strong brand identity is not just a luxury — it’s a necessity. But what exactly is brand identity, and how can it drive sales?

The visuals of your brand are the very first impression that people have of you. And you know that you only get one chance at a first impression. Well… per person. But still. You have one chance to make an amazing first impression on your dream client and you want to ensure that it’s a good impression, right? This is where professional photography can come into play, with your brand identity in mind.

Graphic design is such a massive part of modern life. We see it absolutely everywhere, from ads and websites, to packaging and publications. Have you ever wondered how it started? I’ve been thinking about it a lot recently – art has always been a massive part of human culture. And before we had written language, we had hieroglyphics, which were used to visually tell a story.